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PEO™ Program
Outline
2010 Events
New York
Orlando
Universal Orlando
Las Vegas
Orlando
Los Angeles
Atlanta
Las Vegas
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Canne
Las Vegas
Toronto
Los Angeles
Anaheim
2009 Events
PEO™ - Chicago
Merry
Christmas Chicago!™
Las Vegas
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To
help you understand the functionality of PROJECT: Education
Outreach™, PEO™ we have
provided a brief outline for you here.
The objective of this program is to create a
conduit for games, toys, and a variety of other juvenile products
into a real-time hands-on evaluation effort, as part of the curriculum
for Title I public, Charter, and
general education public schools.
  
The structure is simple:
- Provide products at no charge to the school or other
facility for hands-on product evaluation.
- Take the evaluation responses from the schools to monitor
the progress of skill development for the students and modify
as needed for greater level of functionality.
- Perform basic pre-market and current market analysis of the
products via the school staff, students, and parents to provide
a breakdown for the product developers.
- Produce Family Nights for all schools in the program where
parents and kids can interact, evaluate new products, and
receive products by way of a random raffle at end of session. The
random raffle will assure less risk of bias being developed
in evaluation.
One of the basic
fundamentals of this program is to develop a mutual balance of
support for families, schools, and product developers. It
will stimulate interest in new products available and provide
more of an even playing field for products getting into the mainstream
in competition with major players such as Hasbro, Mattel, etc.
The program also provides the necessary
elements to enhance and or restore the current learning platforms
to achieve far greater results and effectiveness.
ABSOLUTE ROI
One of the greatest features of this program is how it provides
a literally absolute return on a sponsor, or school's investment.
For
the sponsors, they get absolute unbiased hands-on consumer feedback
from the specific target market group they are seeking to reach.
They also develop branding or "seeding" of the
product branding which grows without any further expenditure.
For the schools, the time they allocate for the program enables
them to have a first-hand experience with products, sometimes
before they are even available on the market.
- IPi/TTMPG approved products are brought into each school.
The products are inserted according to State and Federally
education standards, to be used as part of the curriculum of
the students throughout the year.
- Students and parents alike, are educated in how to create
a “Constructed Response” in their evaluation
of each product. The students will be graded
only in their classroom evaluation.
- Students who demonstrate strong effort in their development
of their writing skills and other factors associated with the
Constructed Response of products, will be able to participate
in one of the focus groups for added grades and rewards accordingly.
- The family nights, (or as some schools have established,
The Toy Man nights), parents and students will be handed
products to play with or experience during the event. Both
parents and students will fill out the forms which will be
in both Spanish and English. At the close of the event, all
products will be collected by school staff and then distributed
to the families in attendance by way of a raffle.
- The Constructed Response forms will be collected and the
information contained in them will be used as part of the evaluation
process by The Toy Man Product Guide staff for products which
are not already inducted.
The overall responses from the parents and students will be
compiled and portions of the content allowable by law to be shared
with the product developers of each product.
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